DIGITAL MARKETING 2018-07-20T18:29:22+00:00

What Is my Digital Marketing Strategy?

YOUR DIGITAL MARKETING STRATEGY SIMPLY COMPRISES OF EVERYTHING INVOLVED WITH YOUR BUSINESS PRESENCE ONLINE, INCLUDING HOW THESE ELEMENTS ARE DESIGNED, CONFIGURED AND OPTIMIZED.

The word ‘strategy’ gets thrown around a lot. It’s similar to that saying by Benjamin Franklin, “If you fail to plan, you are planning to fail.” Whether you’ve made a plan or not, the result is still a plan: one for success and one for failure.
Most businesses don’t have a real strategy to their online presence. Rather, their online presence has haphazardly built itself over time in brief moments of inspiration when you’re able to come up for air. Of the few that do, many of those strategies need to be assessed, nurtured and improved on a regular basis for maximum effectiveness.

Why Does My Business Need A Digital Marketing Strategy?

There are so many moving parts to modern business. If you’re hungry for success and growth you have to be competing and growing on many levels, primarily online. Having a website and some social media profiles are not enough to grow your business online. Those profiles and channels need to be optimized, tracked and integrated with other tools and strategies that all depend on your industry, competition and goals.
Your website and social media channels should be driving new customers and business to you every day! Are you ranking on the first page of Google for the search terms that your customers are using to look for your services? For starters, are you showing up in the top 3 Google map listings? If you’re not, then you’re missing out on a huge amount of revenue that your competitors, who are ranking in these spots, are enjoying. The only difference between them and you, is that they are paying for professional online strategists like Taylor + Wolfe to work for them and you’re not. Start growing your business today by starting the conversation with us!
85% of small to mid-sized local businesses in north america deploy NO INTELLIGENT digital strategy
75% of people never scroll past the first page of Google. Having a website is NOT ENOUGH. You must be on the first page of search results!
61 percent of mobile searchers are more likely to contact a business if they have a mobile friendly website

How We Build Your Winning Digital Strategy

STEP 1: RESEARCH

Having an effective digital strategy will increase the amount of people who look at your website. BUT, if the design you’re using doesn’t inspire that traffic to convert into paying customers, then let us solve that for you too.
We discount our design services for our monthly, digital strategy customers!

STEP 2: DISCOVERY

We determine what we need to do to get your business to reach (and surpass) its goals and in the process, beat your competitor’s rank. Discovering the gap between what you’re currently doing and what you need to be doing is the key to customizing an effective online strategy.

STEP 3: STRATEGY

The two main factors in determining our strategy are your budget and how fast you want to grow. If you want to explode your traffic right away, it will cost more per month than if you are okay growing at a slower and more steady pace. Contact us no matter what your budget is and we’ll do our best to meet you where you are.

STEP 4: ACTION

We will launch our strategic plan and schedule a weekly or monthly check-in with you to let you know what tasks we’ve performed and how you’re progressing. Your online strategy will be closely monitored and continually boosted, nurtured and tweaked for maximum effectiveness.

STEP 5: RESULTS

We will be able to show you factual, third-party data proving that your traffic and rank are improving. You will notice an increase in phone calls, walk-ins and quote requests. The work we do will be an asset to your company’s online presence for years to come. With ongoing nurturing, your business will continue to grow and beat your competitors.

Monthly starter packs for getting more
leads, sales and resulting revenue

Digital Strategy Pricing Puppy Pack Icon
Digital Strategy SEO Pricing Wolfe Pack Icon
Digital Strategy SEO Rates Leader of the pack icon

PUPPY PACK

$750-1kMonthly
  • The Level 1 package includes the following services to help give your business the boost it needs:
  • SEO Diagnostic Report / mo
  • Traffic Report / mo
  • Google My Business Optimization
  • Google Analytics Optimization
  • Social Media Optimization
  • On-page SEO
  • Digital Strategy Plan 6-12 mo
  • Local SEO Ranking
  • 5 Backlinks / mo
  • 35 Citations / mo
  • PPC – AdWords or FB

WOLFE PACK

$1-3KMonthly
  • Includes everything in the Level 1 package including the following services:
  • 1 hour Consultation / mo
  • Social Media Reports
  • 2 Social Media Posts / wk
  • 1 Social Media Promotion / mo
  • 2 Social Media Optimization
  • Call Tracking Pro Phone Line
  • Influence Linking
  • Form to Call
  • 10 Backlinks / mo
  • 70 Citations / mo
  • Data Aggregator Submission

LEADER PACK

$3K+Monthly
  • Includes everything in the Level 1 + 2 packages including the following services:
  • Video Creation / quarterly
  • Lead Generation Website
  • Puppy Pack for Lead Gen Site
  • Google 360 Tour
  • Lead Funnel Strategy
  • Ranking Multiple Locations
  • Beyond Local Ranking
  • Professional Photography
  • 15 Backlinks / mo
  • 70 Citations / mo
  • NAP Citation Syndication
The team at Taylor + Wolfe managed the entire design and marketing effort for my start-up, Autonomy Insurance. Taylor + Wolfe brought the company from an idea to a tangible concept – they provided our start up with tremendous credibility straight out of the gate with clean, crisp design from our branding, to our online presence (web and social media) and pitch decks. They just have a great instinct and intuition for design and what works. I would hire them again immediately.
Rob Riverso, AUTONOMY INSURANCE
Keaton Taylor was instrumental in a complete and very successful rebuild of our health not-for-profit website. We needed to fuse two formerly separate spaces, a services-oriented website as well as a fundraising website, and we needed to move from an old static build to one that was dynamic (mobile friendly), form-enabled and easy to update on the fly. We needed a complete overhaul and rethink of how the site was structured, and Keaton was great at digging in and getting it figured out quickly. He is very knowledgeable about the technical aspects of the work, and very logical, while at the same time hugely creative with a great design vision, and also very good at listening to clients. That mix of the technical, logical, creative and people-oriented skills is very hard to find, so we were lucky that Keaton was available.
Kathleen Sandusky, CASEY HOUSE
Keaton’s results-driven, get-it-done attitude has resulted in an exponential increase in cross-sell and up-sell opportunities, 10x webinar attendance and engagement, a jump from 2,000 to 9,000 unique website visitors per month, and an overall improvement in brand awareness and perception largely due to the comprehensive marketing plan he crafted. His professionalism is second to none and  drive to do better and be better is plainly evident to anyone that meets him.
Keaton’s ability as a leader is inspiring and his encouragement and support has truly been invaluable to the team’s growth as marketers. I cannot sing his praises enough.
Amrita Chandra, ASIGRA

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