What Is my Digital Marketing Strategy?
YOUR DIGITAL MARKETING STRATEGY SIMPLY COMPRISES OF EVERYTHING INVOLVED WITH YOUR BUSINESS PRESENCE ONLINE, INCLUDING HOW THESE ELEMENTS ARE DESIGNED, CONFIGURED AND OPTIMIZED.
The word ‘strategy’ gets thrown around a lot. It’s similar to that saying by Benjamin Franklin, “If you fail to plan, you are planning to fail.” Whether you’ve made a plan or not, the result is still a plan: one for success and one for failure.
Most businesses don’t have a real strategy to their online presence. Rather, their online presence has haphazardly built itself over time in brief moments of inspiration when you’re able to come up for air. Of the few that do, many of those strategies need to be assessed, nurtured and improved on a regular basis for maximum effectiveness.
Why Does My Business Need A Digital Marketing Strategy?
There are so many moving parts to modern business. If you’re hungry for success and growth you have to be competing and growing on many levels, primarily online. Having a website and some social media profiles are not enough to grow your business online. Those profiles and channels need to be optimized, tracked and integrated with other tools and strategies that all depend on your industry, competition and goals.
Your website and social media channels should be driving new customers and business to you every day! Are you ranking on the first page of Google for the search terms that your customers are using to look for your services? For starters, are you showing up in the top 3 Google map listings? If you’re not, then you’re missing out on a huge amount of revenue that your competitors, who are ranking in these spots, are enjoying. The only difference between them and you, is that they are paying for professional online strategists like Taylor + Wolfe to work for them and you’re not. Start growing your business today by starting the conversation with us!