Asigra Cloud Backup
Asigra is a major player in the cloud backup software community. They had just launched a rebrand when they reached out for help on applying the new brand to their business. We created their brand guidelines, updated old collateral, and collaborated with their marketing department to create new documents for the brand moving forward.
We had the pleasure of designing their first mobile app interface, internal websites, and collaborating with Oliberte to create custom shoes and packaging when Asigra wanted to hand out unique gifts to their best partners.
“I hired Keaton as Asigra’s first in-house Creative Director. Keaton was responsible for taking a new corporate identity and developing concept, design and production of Asigra’s marketing materials for both internal and external audiences. Keaton also was a key member of our team when undergoing a website redesign, helping with vendor selection, design direction and development of additional web assets.
Keaton has a great design aesthetic and was able to balance his design ideas with the functional and business requirements of his work. Keaton also managed external graphic designers as needed and kept his cool when under the gun!”
— Amrita Chandra
(former) Senior Director
Deliverables
Asigra functioned for 25 years without a marketing department or any brand guidelines. They hired a VP of marketing, commissioned a logo redesign and then brought in Keaton Taylor to apply their brand to all of their relevant past materials and carry the brand forward. He build a multi-functional brand for them, helping them quickly grow in an increasingly competitive environment. Along the way he designed their first mobile app, several internal websites, technical diagrams, whitepapers, presentations, signage and even custom shoes in an Oliberte collaboration.
Results
Successful brand design and management that resulted in Asigra reaching new highs in sales and customer retention.
